Our Blog

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4 Tips for Marketing to Baby Boomers - and Why You Need To Start
"Older people are kind of written off by advertisers, as if these people are not important [and] don't buy anything."Dilip V. Jese, Associate Dean ...
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Consumer Psychology: How the Senses Impact the Buying Brain
"The brain makes behavior. Every millisecond of every day, the brain creates your world and the world of your consumers. It alone decides what's im...
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Subconscious Mind Power: Are You Selling to the Female Brain?
"Human brains process much of their sensory input subconsciously. This is, of course, counterintuitive because we can't think about how we think wh...
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Leading Through Influence: Why - and How - to Balance Warmth and Strength
"Before people decide what they think of your message, they decide what they think of you." Amy JC Cuddy, Matthew Kohut, and John Neffinger How ...
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Book Review: The E-Myth Revisited - Do You Believe The Entrepreneur Hype?
Book Title and Edition: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Second Edition. Author: Michael E. Ger...
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Employee Empowerment: Your People Want It; Your Organization Needs It
TMTOWTDI (pronounced: Tim Toady). "There's More Than One Way To Do It" - motto of the Perl programming language Larry Walls, creator of Perl, di...
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3 Leading Perspectives On Time Management
Being a CEO brings added pressure to day-to-day challenges, such as the task of "time management." Can anyone really "manage" time? You may be able...
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Stop Giving Advice. Start Mentoring
"The greatest good you can do for another is not just to share your riches but to reveal to him his own." Benjamin Disraeli Mentoring confers a ...
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